FANTASY SPORTS, REIMAGINED
AS AN EXCHANGE.
THE OPPORTUNITY
60M+ fantasy players already treat their teams as positions — with no way to own, price, and trade that conviction. Sports betting monetizes the outcome; Parlay monetizes the conviction, continuously, as a market. A skill-based fantasy sports exchange — a market, not a bet, no house.
TRACTION
Live exchange (real money), a 17,000-person waitlist, a 1,000-trader private beta opening now, and a full brand + marketing engine built.
THE NUMBERS — 3-TO-5-YEAR MODEL (base case)
| Y1 | Y2 | Y3 | Y4 | Y5 | |
|---|---|---|---|---|---|
| Active traders | 30K | 100K | 250K | 500K | 900K |
| Total revenue | ~$1.5M | ~$5.6M | ~$15M | ~$31M | ~$56M |
| Net (pre-tax) | ($2.0M) | $1.1M | $8.0M | $19M | $38M |
Modeled from one driver — spread on trading volume (2% exchange spread), plus Data-API and licensing lines. Year 1 is the investment year; Year 2 crosses breakeven; Years 3–5 are operating leverage. Conservative base case; refined with beta + finance review.
THE ROUND
Seed. Raising to convert beta traction into scale. ~$3.5M across the first 12–18 months; $400K–$500K upfront for launch. Use of funds: liquidity / market-making buffer, beta→launch marketing, compliance + licensing, and engineering for 20K concurrent users.
WHERE WE SIT
| Parlay | Polymarket | Robinhood | Coinbase | |
|---|---|---|---|---|
| Model | Sports exchange | Prediction mkt | Equities broker | Crypto exchange |
| Audience | 60M+ fans | Crypto-native | Retail investors | Crypto traders |
Proven exchange UX (Coinbase/Robinhood) + market-for-belief (Polymarket), pointed at the largest untapped, emotionally engaged audience: sports fans. Defended by a provisional patent portfolio (exchange settlement + AIIP infrastructure).
THE BETA — WHAT USERS RECEIVE
This is the invitation going to the first 1,000 Founding Traders — the demand engine behind the model:
▶ See the beta invitation